Several generations of advertisers have worked hard to deduce these formulas for you. However, the ability to use them depends on whom they will enrich — you or competitors. After all, this is not a recipe for a “magic pill”, but verified formulas of psychological reactions — if you do not know how to handle them, they will bring more harm than benefit.

The most common marketing formulas are: AIDA (emotional) and ACCA (rational). Despite the differences, they are united by the same first stage — Attention. And indeed, if we fail to attract the customer's attention, then further efforts simply lose their meaning — there will simply be no one to evaluate the selling triggers and succumb to the charm of conceptual fonts. Today's article is dedicated to techniques that will help to fix the eyes of your target audience to the screen.

A successful landing page is already 90% of business success. In the digital age, a well-made landing page consisting of one page can provide many customers, while large sites with dozens of pages can stand without orders. What is the secret of landing page success? In this article we will try to figure it out.

Recently, there have often been statements on the Internet that landing pages no longer work. This is very confusing for entrepreneurs and novice marketers.

Almost any entrepreneur rushes to use discounts. The trouble is that many people do it spontaneously, in an amateurish way. Due to such haphazardness, profits are often lost, because an unsuccessfully chosen discount can undermine the customer's trust without bringing the expected benefits. The purpose of this article is to tell you what types of discounts exist and how best to use them to arouse customer interest and even excitement.

Marketing automation is an important process in the existence of every business, leading to fast and effective results. Now let's talk about the services that allow you to do this.